Berry Gordy is well known for being the founder of the Motown record label and starting the music genre of Motown from scratch
after he left the army in 1953 he decided to open a record store , with the help of some $800 he borrowed from his parents. The store failed unfortunately and decided to find work making and producing cars for ford, while writing songs in his free time. after a few years using some of the money he made from his songwriting he then decided to produce some more records and find some new talent. in 1957 he saws a groups called the miracles and decided to record them, producing songs like 'got a job' and 'i cry'.
His gift for identifying and bringing together musical talent, and with careful management of his artists "Public image", Made Motown a major international success. he kept the public image of his artists a mystery as none of his album covers featured the artists themselves. he knew that due to racial segregation, his albums wouldn't sell.
After a long while of success he started up Mowtown records, and signed on artists like The Supremes, Marvin Gaye, The Temptations, Jimmy Ruffin, The Commodores, Stevie wonder and The Jackson Five.
In the end berry gordy saw Mowtown as "the sound of young america" although it was mainly blues, but its image was bright and uplifting and good fun. Mowtown's hit names attended in-house finishing school, where they learned how to comport themselves onstage and socially. Berry was a stern leader and wanted there to be an instated program of "Quality control" including the weekly product evaluation meetings that he modelled after Detroit’s auto-making plants. At the same time, the working environment was sufficiently loose and freewheeling to foster creativity. In Gordy’s words, “Hitsville had an atmosphere that allowed people to experiment creatively and gave them the courage not to be afraid to make mistakes.”
after he left the army in 1953 he decided to open a record store , with the help of some $800 he borrowed from his parents. The store failed unfortunately and decided to find work making and producing cars for ford, while writing songs in his free time. after a few years using some of the money he made from his songwriting he then decided to produce some more records and find some new talent. in 1957 he saws a groups called the miracles and decided to record them, producing songs like 'got a job' and 'i cry'.
His gift for identifying and bringing together musical talent, and with careful management of his artists "Public image", Made Motown a major international success. he kept the public image of his artists a mystery as none of his album covers featured the artists themselves. he knew that due to racial segregation, his albums wouldn't sell.
After a long while of success he started up Mowtown records, and signed on artists like The Supremes, Marvin Gaye, The Temptations, Jimmy Ruffin, The Commodores, Stevie wonder and The Jackson Five.
In the end berry gordy saw Mowtown as "the sound of young america" although it was mainly blues, but its image was bright and uplifting and good fun. Mowtown's hit names attended in-house finishing school, where they learned how to comport themselves onstage and socially. Berry was a stern leader and wanted there to be an instated program of "Quality control" including the weekly product evaluation meetings that he modelled after Detroit’s auto-making plants. At the same time, the working environment was sufficiently loose and freewheeling to foster creativity. In Gordy’s words, “Hitsville had an atmosphere that allowed people to experiment creatively and gave them the courage not to be afraid to make mistakes.”
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